Today NICEIC launches its new consumer campaign A.S.K - Ask for NICEIC, See if it’s legit, Keep your home safe.
Fronted by TV presenter Rav Wilding the A.S.K campaign will urge homeowners to check the ID of any tradesperson entering their home. It is designed to root out rogue traders who falsely claim to be NICEIC registered.
“It’s absolutely vital that homeowners are checking and double checking the ID of any tradesperson who comes to their door,” said Rav. “This is the only way to keep their home and family safe and protected from rogues.”
New research from NICEIC reveals that only two in ten homeowners (19%) would - without hesitation - check for ID when a tradesman arrives at their door, while more than a third (34%) admit they don’t check at all.
Of the 3,000 consumers polled, more than four fifths (82%) said they would trust the opinion of a friend or family member when it came to choosing an electrician, with only a fifth (17%) saying they would check out the person in question to see if they were legit.
Tony Cable, senior marketing and events engineer at NICEIC, added: “Our message is simple – ASK and double check, always find out for yourself that the tradesman at your door is who they say they are. By not checking out a tradesman, consumers could be inviting in a rogue and costing themselves a fortune if a bodged job needs to be put right.”
More than 6.2 million people have employed a cowboy trader in the past five years, resulting in £3.7 billion being paid out to rectify botched jobs1.
“I’m thrilled to be working with NICEIC on this campaign because it’s a subject which I’m incredibly passionate about,” said Rav. “The misuse of logos must be stopped and by working together and naming and shaming those who fall foul of the law, we will make a difference.”
If you think you have been the victim of shoddy electrical work by someone claiming to be NICEIC registered, you should check the NICEIC website at www.niceic.com to find out if they are certified.
If not, get in touch! NICEIC will then investigate and if the company is found to be falsely using the logo, they will be added to the NICEIC wall of shame. Email ask@niceic.com and shop a rogue today.