gdpr for electricians https://www.mylocalelectrician.uk/ en Email marketing, your website sign up forms and GDPR https://www.mylocalelectrician.uk/gdpr-for-electricians <span class="field field--name-title field--type-string field--label-hidden">Email marketing, your website sign up forms and GDPR</span> <div class="field field--name-field-image field--type-image field--label-hidden field__items"> <div class="images-container clearfix"> <div class="image-preview clearfix"> <div class="image-wrapper clearfix"> <div class="field__item"> <div class="overlay-container"> <span class="overlay overlay--colored"> <a class="overlay-target-link image-popup" href="/sites/default/files/gdpr-for-electricians.jpg"></a> </span> <img loading="lazy" src="/sites/default/files/styles/mt_large/public/gdpr-for-electricians.jpg?itok=K-Jna0d9" width="1350" height="730" alt="" class="image-style-mt-large" /> </div> </div> </div> </div> </div> </div> <span class="field field--name-uid field--type-entity-reference field--label-hidden"><a title="View user profile." href="/user/1" class="username">gazza</a></span> <span class="field field--name-created field--type-created field--label-hidden"><time datetime="2018-05-24T13:54:41+01:00" title="Thursday, May 24, 2018 - 13:54" class="datetime">Thu, 24/05/2018</time> </span> <div class="clearfix text-formatted field field--name-body field--type-text-with-summary field--label-hidden field__item"><p style="margin:0cm 0cm 8pt"><span style="font-size:11pt"><span style="line-height:107%"><span style="font-family:Calibri,sans-serif">I have received email after email from organisations stating that I need to opt back in if I want to </span></span></span><span style="font-size:11pt"><span style="line-height:107%"><span style="font-family:Calibri,sans-serif">continue to receive information that I subscribed to. This is wrong! You do not have to ask people to opt in/ re subscribe. They do not have to re subscribe! Just give them the opportunity to opt out. </span></span></span><span style="font-size:11pt"><span style="line-height:107%"><span style="font-family:Calibri,sans-serif">The important thing to remember is transparency and to give your subscribers control over how their data is used. You do not have to ask people to opt in/ re subscribe. They do not have to re subscribe! Just give them the opportunity to opt out.</span></span></span></p> <p style="margin:0cm 0cm 8pt"><span style="font-size:11pt"><span style="line-height:107%"><span style="font-family:Calibri,sans-serif">If someone subscribed to your list before 25th May 2018, if you are not doing anything different from when they subscribed, then just send them an email to your New privacy statement stating you will continue to keep in touch but if they no longer want to hear from you then they can opt out.</span></span></span></p> <p style="margin:0cm 0cm 8pt"><span style="font-size:11pt"><span style="line-height:107%"><span style="font-family:Calibri,sans-serif">Clearly communicate how you will use/process their data. ( no need for a click box on sign up form) Just write clearly and more descriptive what it is they are subscribing to. They can then choose to opt out at any time.</span></span></span></p> <p style="margin:0cm 0cm 8pt"><span style="font-size:11pt"><span style="line-height:107%"><span style="font-family:Calibri,sans-serif">Remember, that what you tell your subscriber they will get (your weekly newsletter sending them hints and tips for example) then that is what you provide them, no more.</span></span></span></p> <p style="margin:0cm 0cm 8pt"><span style="font-size:11pt"><span style="line-height:107%"><span style="font-family:Calibri,sans-serif">You can't bribe customers to opt in to your mailing list by using competitions for example.</span></span></span></p> <p style="margin:0cm 0cm 8pt"><span style="font-size:11pt"><span style="line-height:107%"><span style="font-family:Calibri,sans-serif">If someone subscribes to a competition, then you can only use their data to communicate to them about that competition. You can not add these subscribers to your regular email newsletter list) – There is absolutely no problem adding a sentence at the bottom of the competition email giving them the choice to sign up to your regular email.</span></span></span></p> <p style="margin:0cm 0cm 8pt"><span style="font-size:11pt"><span style="line-height:107%"><span style="font-family:Calibri,sans-serif"><b>Do I need to use double opt in?</b></span></span></span></p> <p style="margin:0cm 0cm 8pt"><span style="font-size:11pt"><span style="line-height:107%"><span style="font-family:Calibri,sans-serif">Short answer, No. Nowhere in GDPR does it say that subscribers have to double opt in. Saying this, it is good practice as it creates a better more relevant list of subscribers.</span></span></span></p> <p style="margin:0cm 0cm 8pt"><span style="font-size:11pt"><span style="line-height:107%"><span style="font-family:Calibri,sans-serif">This article does not cover how you process your subscribers data. You are the data controller. If you use something like mailchimp, aweber auto responder / mailing list provider, then they are the data processor. You are both equally responsible to ensure data you keep is kept secure. If you are using a data processor, make sure they are gdpr compliant too. </span></span></span></p> <p style="margin:0cm 0cm 8pt"><span style="font-size:11pt"><span style="line-height:107%"><span style="font-family:Calibri,sans-serif">The following link also helps to cover the myths around GDPR here: <a href="https://iconewsblog.org.uk/2018/05/09/raising-the-bar-consent-under-the-gdpr/">https://iconewsblog.org.uk/2018/05/09/raising-the-bar-consent-under-the…</a></span></span></span></p> <p style="margin:0cm 0cm 8pt"><span style="font-size:11pt"><span style="line-height:107%"><span style="font-family:Calibri,sans-serif">It categorically states that you do NOT need to refresh existing lists, so don't go effectively throwing away your list. Just remember, you are running a legitimate electrical contracting business that wants more customers. So key things to think about when keeping in contact with you customers / potential customers:</span></span></span></p> <ul><li style="margin: 0cm 0cm 8pt;"><span style="font-size:11pt"><span style="line-height:107%"><span style="font-family:Calibri,sans-serif">Be transparent - tell them how and what you are using their data for. Keep to this, what you tell them must happen.</span></span></span></li> <li><span style="font-size:11.0pt"><span style="line-height:107%"><span style="font-family:&quot;Calibri&quot;,sans-serif">They have the choice - Give them the choice and control over how you use their data and the option to opt out and have their data removed.</span></span></span></li> </ul></div> <div class="field field--name-field-news-categories field--type-entity-reference field--label-above field--entity-reference-target-type-taxonomy-term clearfix"> <div class="field__label">News Categories</div> <div class="field__items"> <div class="field__item"><a href="/news-category/gdpr" hreflang="en">gdpr</a></div> <div class="field__item"><a href="/news-category/gdpr-electricians" hreflang="en">gdpr for electricians</a></div> <div class="field__item"><a href="/news-category/gdpr-mailing-list" hreflang="en">gdpr mailing list</a></div> </div> </div> Thu, 24 May 2018 12:54:41 +0000 gazza 8477 at https://www.mylocalelectrician.uk