What is Click Fraud and can you Prevent it?

It's well known that using Google AdWords to generate leads that turn into jobs is prime marketing technique that many tradesmen adopt. Google AdWords is a pay per click system where in basic terms you bid against competitors to gain a top position in order to increase visitors and subsequently business enquiries.
However, the Google AdWords system largely relies on honesty and unfortunately there are some unscrupulous people that engage in an activity known as click fraud to cost you dearly whilst handing themselves an advantage.

Star duo booked to appear at Live South

Matt Allwright and Geoff Hurst will be the guest speakers at this year’s Live South which takes place at Epsom Downs on May 19th. Allwright is the well-known consumer affairs reporter who presents BBC’s Rogue Traders and Watchdog programmes. He will be discussing some of the risks posed by dodgy tradespersons and highlighting the importance of using registered electricians.

Savvy Homebuyers Demand Good Indoor Air Quality

Leading British ventilation manufacturer Vent-Axia has welcomed recent research on the importance of good indoor air quality (IAQ) and how the nation’s health is dependent on it. With this growing body of research comes increased awareness, among homebuyers as indoor air quality rises in importance as both a comfort and health issue in residential New Build properties.

MP's debate on faulty electrical goods

Leading safety charity, Electrical Safety First, is delighted the Government has acknowledged the importance of its campaign against dangerous electrical items - recently highlighted by media headlines around damage caused by white goods such as tumble-dryers and gadgets such as hoverboards. At a recent Westminster Hall debate, MPs discussed not only the flood of fakes entering the UK – particularly through online outlets - but also the issue of substandard items.

Electrician wins £150,000 Aston Martin

An electrician who drives an old van has won a jaw-droppingly beautiful Aston Martin DB9 Volante with BOTB.com - the supercar giveaway people. BOTB.com surprised electrician Francois Chklar at his job in Hammersmith at 10am today where they handed him the keys. The best part of it all was he had no idea!
Francois has religiously played for the DB9 for a few years and was understandably well happy when he was surprised in the middle of a rewiring job. The £143,000 DB9 also came with £10k cash in the boot!
You can watch the video of Francois receiving his amazing prize below:

Vent-Axia Adds Powerful New Model to its Sentinel Kinetic MVHR Range

Leading British ventilation manufacturer Vent-Axia has added a powerful new model to its popular Lo-Carbon Sentinel Kinetic range of mechanical ventilation with heat recovery (MVHR) units. Ideal for larger homes and multiple occupancy units, such as care homes and student accommodation, the addition of the Sentinel Kinetic High Flow means Vent-Axia now offers a complete range of MVHR solutions from small apartments up to light commercial.

Latest wave of ECA energy efficiency advisors

A new wave of electrical contractors have been recognised as ‘Energy Efficiency Advisors’, after successfully completing a course run by the Electrical Contractors’ Association (ECA) and global energy management specialists Schneider Electric. The latest group of accredited Energy Efficiency Advisors were presented with their certificates earlier this month. The latest successes bring the number of ECA contractor staff who have passed, or are in the pipeline, to over 40, with more joining the scheme every month.